In this role, I traveled to dealership locations throughout the region to film content on-site, working with sales teams to create vehicle walkarounds, promotional videos, and social media content focused primarily on lifted trucks and specialty vehicles. After production, I handled the full post-production process myself, editing and publishing content across Instagram, Facebook, Twitter, and other social channels. My work helped showcase the scale of the inventory, the personality of each location, and the lifestyle appeal behind the Northwest Motorsport brand.

One of the most memorable campaigns I supported was a large-scale social media giveaway featuring outdoor gear, electronics, and a grand prize: a lifted 2016 Dodge Ram with 38-inch tires. I played an on-camera role throughout the campaign, announcing winners, transporting the giveaway truck between dealership locations for promotional visibility, and creating supporting content during each stop. I also had the opportunity to film and work around a wide range of specialty and exotic vehicles, including Ferraris, Hellcats, Teslas, Porsches, AMG Mercedes models, Corvettes, and highly customized lifted builds.

Although my time with the company was cut short due to COVID-related downsizing, the experience was a major chapter in my development as a content creator. It strengthened my skills in automotive marketing, on-location production, social media storytelling, and on-camera brand promotion. Northwest Motorsport later closed operations effective January 23, 2024.